Run a lean marketing team with specialist freelancers
A lean team can access deep expertise without creating a fragmented experience when ownership and priorities stay visible.
Leo MartinsProduct education lead
1 min read

Keep strategy close to the business
An internal owner should define the audience, priority and decision path for each initiative. Specialists can then bring craft expertise without being asked to guess at the company context.
Plan work in connected blocks
Group related work around a campaign, launch or learning goal. This lets writers, designers and developers see the same destination and reduces the cost of constantly re-explaining the project.